Strategy
Strategy and Planning
Turning data insight into industry-leading campaigns
Data, Tools and Analytics:
this is where it all comes together.
As a strategic partner, we work with our clients to plan, build and execute campaigns that increase order and lifetime value, loyalty and retention. We help you devise and implement a customer strategy that utilises the latest channel and tech developments, enabling you to leverage your data to embrace key marketing trends such as:
  • Data-driven loyalty programs
  • Multichannel customer recommendations and personalisation
  • Next Best Action and predictive analytics
  • Marketing automation
  • Programmatic marketing
  • Broadening channel toolkits
  • Micro-segmentation and customer scoring
  • Attribution
Analysis, Technical Services, Account/Project Management
Data-driven strategies
Data-driven campaign
Harness the power of your data
We bridge the gap between your technology and marketing ambitions to create powerful, personalised campaigns, reaching customers with the right message, through the right channel and at the right time… every time.
Engage our strategy and planning services to nurture engagement, identify and invest in current and future VIPs, and reactivate lapsed groups. Our work with clients includes building:
  • Dynamic, personalised, multichannel welcome programs
  • In-life, progressive profiling campaigns
  • Churn-prevention campaigns using lapse propensity modelling
  • Campaigns centred around highly relevant, customer-level recommendations
  • Loyalty and rewards programmes
  • Automated and triggered campaigns based on customer behaviour
  • Real-time messaging, multi-channel
Campaign set up
Campaign set up
Make your marketing ambitions a reality
Bring your plans to life or explore the possibilities, then let us set the whole thing up from start to finish. From finding and integrating the latest technology and tools, to creating segments, building creative, testing and measuring the results, we’ll cover as much or as little of the process as you need. Our campaign management services include:
  • Campaign audits
  • Technology audit and advice
  • Email, display, SMS and outbound strategies
  • Website personalisation
  • Testing plans
  • Reporting and data visualisation tools
Day-to-day delivery
Engage an expert team
Optimise existing campaigns or drive incremental revenue via new streams with instant insight and expert guidance from Planning-inc. Working as an extension of your marketing team, we’ll take the time to understand your unique objectives and challenges, then use existing or new technologies to make things happen.
Account services
  • Account management
  • Campaign concepts and development
  • Project management
  • Creative and industry best practice
Technical services
  • HTML/CSS coding
  • Dynamic rule build
  • Web services and APIs
  • Mobile app development
  • SQL
  • XML/CMS integrations