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Implementing AI in customer marketing at scale:
Real-world solutions that meet marketing and IT requirements
A complimentary workshop for Microsoft clients, exploring how B2C brands can practically implement the advanced data solutions that modern marketers need to drive exceptional customer marketing.

Who is the session aimed at?
Mid- to Senior-level Marketing and IT decision makers who are scoping AI solutions as part of their strategic roadmap.

What will you come away with?
  • Insight into how brands are leveraging customer data to deliver innovative marketing and customer experiences
  • A pragmatic roadmap for optimising customer marketing processes with AI
  • A clear understanding of the technical and infrastructure requirements for increasing the sophistication of data marketing
  • Tips for how IT and marketing requirements can be aligned to aid solution build and selection
  • Examples of how Microsoft Azure is being used to help brands solve business challenges for implementing AI.

  • When?
    Thursday 7th June 2018

    0900–0930 Arrival and Breakfast
    0930–0945 Kick-off: Planning-inc/Microsoft intros
    0945–1030 Key trends: How major brands are delivering advanced customer marketing
    1030–1045 Coffee break
    1045–1130 Group discussion: The realities of delivering AI and meeting IT and Marketing requirements
    1130–1230 AI solution in action: How Microsoft Azure is being leveraged by enterprise-level marketers to deliver best in class customer marketing
    1230–1330 Closing and lunch

    Planning-inc Ltd
    90 Union Street
    SE1 0NW

    Places are limited and will be served on a first come, first served basis.

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